We have articles on redirects and proper use of multiple domain names. The question asked is;
“What types of domain names should I look for to increase traffic, from an SEO expert point of view? ”
Generic Domains are the most common for SEO. Branding Domain Names are useful, protective, and natural options. Here are some tips on building your business; Your Domain Name Portfolio.
Branding domain names take time, and typically more successful if the product or web site features are the main draw, (cutting edge or most valuable) in that industry. Branding domain names are typically memorable, but also not necessarily key word driven. Yahoo has nothing to do with search, and Craigs List has nothing to do with want ads. These have been branded as the site for these sources. Generic domain names are more like Toys (dot com) for toys, which just sold to Toys R Us for 5.1mm, Feb 09. Toys dot com is not only a generic for toys, but also a type in domain name. Type in domain names are ones you would expect to have what you want, such as Toys (dot) com. Generic domain names contain key words that help search. Toys would help toys r us to come up top, even as a redirect.
Multiple word generic domains serve a niche and would include sub categories of the main categories, such as “collectible toys”, or “infant toys”. When a search is performed for these specific items, the multiple word generic domain name would have the same effect as top domains, only niche in key word search results. These can be very important to your business as most businesses do not serve everything to everybody. In most cases, we all have our niche, even if it is a type of item, or location that we serve.
In the case of geo domains, to be recognized as the source for your type of products for your area is realized locally. That can benefit nationally too if the location helps with the association of your products. An example would be Branson Vacations. VacationBranson.com is our example for a good geo domain name web site that appeals to a national audience, targeting national visitors that are searching for vacations in the Branson area.
The first area of multiple domain name choices for your business domain name portfolio would include your highest search strings. These are the categories that are most important to your business, as you might sell pumps, but only pool pumps. That would be the most natural way to word it. These products or features of your website formulate your generic domain name portfolio wish list. We would build the list, then add up search string value to determine which is best to own. With help from an SEO specialist, the domain portfolio would include the optimum search strings, not just simple logic that can produce domain names that become nothing but overhead.
Logic does not always apply. Search volumes are real time data stats. We have found domain names available to be total duds in search results or traffic yield. With the tools available to an SEO Specialist, an SEO specialist can help you accumulate the highest searched strings for your category of business, and help gain that key word traffic route or street of traffic that would most benefit your business. Plural, reverse, and brandable features would also be tested, and the optimum name with search volume would be evaluated and presented as the top traffic option, the one to spend some time on. Picking the wrong name in the bunch to develop could be a waste of valuable sales time. Developing a dud can be a long and expensive process with no results. Hypens are a no-no. Misspellings are not even considered. Extra unrelated words defeat the pure purpose, and might have a brandable feature, but might loose the search volume value of the domain name to the point of no natural seo results whatsoever. Product categories, product types, and new product horizons you see will be the future of your business. Get them now! If you see a need for “Green Toys”, or “safe toys” is a common topic in your industry, if it is in your future and it is available, get it now while the generic term or business trend is in it’s infancy. The very first PC I know of was a Commodore vic 20. It was a 15K memory computer and a book on DOS was included as an instruction manual. I wish I would have gotten Computers dot com or video games dot com back then. You can see the value of seeing an upcoming product or market and securing that “top name”.
The second area is the geodomain name category. This type of generic domain name would include the geographic area, such as Branson Bakery used in another article example on our website. If you wanted fresh baked bread, and looked on the internet for Bakery, it would take pages of scrolling to find something local. This is where the geo domain name helps tremendously, for your regional market. It can help nationally if your business has a reputation, as they might remember that Bakery that is so good in Branson. Either way, it is an attractive search string possibility for some businesses.
The third area is your brandable domain name choices, including short and catchy, fun, company abbreviations, company name, trademarks, product names, and personal name assets of the business. This is the time to secure one or two names you think is cool. These could be future brandable domain name assets. They typically will require development time to get them started. Don’t spend a lot of money there.
Generic Domain Names can help build traffic for your primary website with an SEO strategy employed such as using 301 redirects to improve search results by being identified as the permenant location of that name, as well as prevent penalty in use with multiple page content penalties and with an extensive number of domain names, a possibility of getting black listed or removed from the search engines all together. These generic domain names can also be used as small factual sites that gain merit and rank over time, and having the full control of the content relationship to what you do, can be the best self owned banner site you could ever pay per click for.
Be the best, natural, organic, that everyone else pays to be next to. Be the natural choice, the most frequent choice; employ SEO.
Let us know if you have any ideas. We would like to hear it. Welcome to our brand new blog! SEO@seodomainnames.com
The domain name should be chosen to reflect your business and it should be short and memorable and the domain name should be creative and it should be wisely chosen and your informations on choosing a good domain name will be very useful for those who like to get a new domain name,thanks a lot.
Great comment, dead on. Keywords of a domain should fit the products you handle or target traffic you desire. Branding names may describe your business will need to be full SEO in implementation and a little age to climb in the ranks for a different product name unless you have a large company of customers or site visitors to introduce it to. More coming on Branding Domain Names.