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SEO - Search Engine Optimization. What is SEO? What is Search Engine Optimization?

Included In this section: SEO Domain Name related Information

  • SEO. What does SEO stand for?
  • The Internet, The all important and valuable Research and Marketing Tool
  • Branded SEO Domain Names or Generic SEO Domain Names, which should I go for?
  • SEO Starting with the SEO Domain Name. The way to start a purely organic and Natural SEO web site. That is as pure as it gets...
  • Forms of Internet Exposure; Advertising, or effective Search Engine Optimization? How do I get found?
  • "On the web, all advertising is driven by the most common search phrases." This is the million dollar statement!
  • Why SEO? | Is SEO dead? | The secrets of SEO! | Why is SEO important? | I will make a statement defining company success.
  • SEO. Search Engine Optimization.

In internet web site terminology, SEO means Search Engine Optimization.

Search engines use methods to sort, qualify, and bring sites up to the top of the search list. This can mean traffic, inquiries, as well as real dollars to your business. The internet is forecasted to be the largest marketing media in dollars in as early as 2012, exceeding all other form of marketing including television and newsprint. This is now apparent with want ad sections getting smaller in recent years in major market newspapers. These listings are going to online sites such as Craig's List and "trader" type sites. Newspapers promise online listings now, in addition to the print to entice their want ad customers. The internet source and resource will continue to grow over the next few decades. Forms of media such as cell phone browsers can now view an XHTML validated web site. This brings the web to people on the go. Cell phone browsers and Hand held browsers are currently being used by many people. When they look for real estate listings, the hand held browser they are carrying can direct them to a web page with a property listing that they did not see a sign on! This is a "transaction potential situation"! Which end are you on? It is happening, now. Web sites are the most important growing forms of advertising media; of now and the future.

The Internet, The all important and valuable Research and Marketing Tool

The internet is the easiest and most vast method to search for anything, new, used, real estate, vacations, literally everything! If internet was taken away tomorrow, we would all not know where to go! It is a way of life. The percentage of internet capable people that use their computer for their research tool is probably not too far from the 100 percent mark. The internet is the way that most people can pull specific information quickly, with typical terms, and have a novice amount of knowledge; in a short amount of time.

Lets take an example. If you were traveling out of your area and wanting to go on a vacation, where else would you look? Say it is 1970, and there was no internet. You have picked an area; the Ozarks for example, but without the Internet where would you go? Think about that for a moment...

After deliberating this, assuming it was 1970 again, I would logically call the area's Chamber of Commerce and request a packet of flyers and flip through a few folders as my research collecting results. This is meager compared to the information you can now get on an area, with web site information compounding daily. The information is too vast and thorough to not think of it as your first research tool. Again, close to 100 percent of internet capable people using the internet to research travel and purchases is not out of the question, even if it is for an address or directions to a store they know about and want to visit.

Back to the 21st Century, lets bring the internet back in to the picture. That vacationer might have their entire trip planned with visual pictures and an educated choice, and possibly reservations made online or have a phone call accomplished, within just a few hours. This shows the true use of the internet tool, as a national phone book, encyclopedia, news source, as well as product research for procurement of goods that involve real dollars.

With the rising competition of virtual stores (meaning no brick and mortar store fronts), someone will grab that spot with the lower overhead of a virtual store, and take the market share. Everything is market share. If you have none of it, you are out of business. This too involves real dollars, success of a company, resulting in a more lucrative life surrounded by jobs, friends, success, vacations, to the point that pure web sites are worth millions, if not billions. A percentage of web site market traffic is a percentage of market share with a properly executed program to receive the inquiries and execute sales or the goals of the web site.

Branded SEO Domain Names or Generic SEO Domain Names

Branding SEO Domain Names: Google, Yahoo, Ebay, these are all web sites, and shows the raw power of a web page and web site branding. It can be life changing as it was for these founders and many investors. You might not want to start a web site that is strictly for web information gathering and listing, although that is an advertising boom in a wide variety of ways. Craig's List is a giant listing web site, all virtual. Notice you did not know what any of these web site names meant before the advent of the internet. I might use them in combination of a phrase, "Don't google at my yahoo, or I will Craig's list you, and put you in the ebay!" Now what's in a domain name? These are all branded domain names, and now highly valuable domain names! Branding domain names is the most difficult method, and takes the best of executions within your field. All of these web sites were successful in execution, and as a result, very well received.

SEO Generic Domain Names are far more effective, as well as brand able and also considered more valuable. As an example, any city name with a com or net behind it such as Branson dot com, or Tampa dot com, all these sites provide a platform for listings, and are vastly growing as profit centers. SEO Geographic domain names, referred to as geodomain names are desirable because products and location frequently go hand in hand, such as Branson Shops or Springfield Restaurants. Beyond what your website can be used for, when you can sell space, and it is received as a good value but should provide a good volume of traffic. It is then that you have finally started a virtual business with very little overhead. Sales efforts are now necessary with banner income driven sites, so be prepared to have a sales and accounting staff, but can indeed a growing business with proper execution of your web site.

For most people, a "branded domain name" is not the best domain name choice. I could get BlindingStar.com at the time of this posting. It looks cool. What could be better? But who would have any idea what that is. How many people a day search for Blinding Star. I might just show up on that one at the time the internet found this page, just with this paragraph about "Blinding Star"! I really have no idea if it means anything, so sorry if I took your traffic. Try it in Google. If it shows up with this posting by searching Blinding Star, then it is an "easy" search term. Your business might "be niche", and still be "easy" to get to the top. I use easy loosely, for an SEO professional.

SEO Starting with an SEO Domain Name

When you pick an SEO domain name, consider what your people want. We don't encourage picking an SEO domain name with the thought of how cool you want to be. The success ratio is very low to be found. After picking that perfect domain name, then follow through with effective title your web page, effective keywords on your page with the correct descriptions, then have your web site contain these things you bring them in to see. You will generate much better Generic SEO, Search Engine Optimized results for a specific targeted market, with quality content. Quality content is again extremely important. If you drive the traffic to your web site, will you reward them with services, information, and sources, or send them away disappointed? We have many generic domain names for sale, as they are hard to get in many categories now. We do have a search service for the most optimum SEO domain names based on customer search volumes. Our email link is at the bottom of this email if you would like to discuss our services.

Think of the 5 seconds you get with a highway billboard. The "what" is typically larger than the "who". Branded domain names that have no other meaning were developed solely on their successful ability to develop program intensive web sites. With repeatedly happy visitors who found what they wanted and came back, they eventually developed "Branding to their domain name." It is the hard route, and most of the time, frugal.

Forms of Internet Exposure - Pay Advertising, or effective SEO, Search Engine Optimization?

With the internet as a most valuable and growing marketing tool of our day, the next logical step is to have search result success, or to be at the top of search engine results where people are looking. With the logistics of internet search system, the competition to be at the top of each high traffic search is fierce, and more of this will be seen. There are two primary ways of being found. One is internet pay advertising, the other is search success with the search engines due to your well orchestrated web site complete with well chosen and accurate SEO domain name, title, effective key wording, and most of all, quality web site content.

There are several ways to buy or purchase internet advertising. All forms of advertising are geared towards a site type that accommodates a good search string of traffic.

  • PPC: Pay per click advertising means paying each time your link is clicked on, and is now a true visitor of your site from the ad. Google is the star and the largest pay per click program on the internet, as any site can offer this billing method. So that is why Google shares cost a lot of money! There are many Pay per click parking services too commonly used by domain name investors, this is a place to get PPC income to pay for their investment, make good directory use of the domain name so it is not idle. Pay per click has driven a lot of companies up the flag pole, to now get inbound links, content, ranking, and developed Search Engine Optimization techniques, with their newly found popularity, and their own web site develops over time. This also generates sales leads and dollars. PPC does get you visibility!
  • PPM: Pay per view advertising means paying for the times the banner shows up, but not necessarily noticed. Pay Per Views are typically billed by the 1000, PPM is the term commonly used. There is a place for this with some companies, especially those with a higher budget. It creates constant high volume of branding flashes to the consumer.
  • Monthly Banner Advertising. Banner Advertising typically promises a certain page that would be best suited for your market, which accommodates a specific search string. A banner ad phone solicitor might be yellowpagesforeveryonelooking.com, and they show well on Vacations in Branson, so they call and sell you that page that gets found easily with search terms. In some cases, this can indeed be lucrative, but it has a reoccurring expense. There are many yellow pages sites, so when those phone calls come, look at the quality of the domain name. It could be our example above, or yellow pages dot com. Who would you put more credibility towards, and be more likely to pay advertising to? This again shows the power of Domain Names.
  • Annual Banner Advertising. These are the pay per year banner ad web sites such as outlined in the monthly banner advertising section above. Industry sites, Chamber membership sites, many are billed annually for their membership, but also bill annually for extra banner ads beyond the listing that you receive with your membership.

Evaluation of these methods are directly visible on your web statistics page. Where can I get my web site statistics? If you do not know where that is, call your server! He or she will give you the address, name, and password. When you get your web site statistics, and start to research your traffic, you will see it comes from three basic traffic sources.

  • Direct Type In Traffic: This is when your name is typed in the address bar on their browser. These are the people that know about you, were told about you, heard about you, or your domain name is so good, that they logically think you would be a good source. Branson dot com again would be a type in domain name, for people wanting to visit Branson, gain the power of the domain name. A good name is worth a lot of money! For your niche, it might still be acquirable!
  • Referral Pages: Referring page traffic are your inbound links, and you want tons! Good, bad, or indifferent, you want all of them. Trading links however is another story and link trades should be offered with scrutiny, as these are reserved for the best of sites in your industry. The inbound link should be a complimenting discipline of business. For product retailers, you want all vendors to link to you as their dealer. These inbound links are tremendously powerful inbound links for the relation to the subject that you are reaching, and the link vote is very direct! Inbound links that get these referral pages should also be key word linked, meaning "Branson Shops" should be the visible words, linked in the specific text, rather than "click here for info". All good sites can drive you valuable traffic, even extra targeted web sites that you might own! Many companies have a web site for each niche of business, covering good information, to steer them back to your company web site for your services.
  • Search Engine referrals: Search Engines send you earned traffic for your content efforts. Consider it a privilege. They have a desire and need for fairness, to contribute good content to the web searcher. All search engines recommend SEO, a well optimized site, so they can find your valuable information easier.
  • Keyword Results are found in your statistics. Your keyword results show you what your customers want in your web site statistics! Study this! This is also valuable marketing information. These statistics can eventually contribute to your selection of product that your company chooses to sell, direction of business, keep you abreast of the fastest moving product lines, and put you where your customers are! These keyword statistics to summarize are the inbound search strings that you were found through Google, Yahoo, MSN, and the other search engines for each area of directory and are found in your statistics page of your web site.

"On the web, all advertising is driven by the most common search phrases. "This is the million dollar statement!

Most single word high level domain names are unapproachable, but many names can be found through search strings. Search Strings. This is the main tool that people use to find everything. On the web, all advertising is driven by the most common search phrases. This one statement reflects the importance of search phrases, or keywords. Good keywords are the combination of words that people most commonly use when looking for something. Branson Hotels, Branson Vacation, or Branson Doctors, these are words are the most commonly used to find you. This is the first step in commerce! The introduction of two parties that want to do business! This is where the term: generic terms or generic key words, or SEO generic domain names come from.

 

Why SEO? | Is SEO dead? | The secrets of SEO! | Why is SEO important? | I will make a statement defining company success.

"SEO, Search engine optimization, is the future of all company structure". OK., I said it. This one statement can define company marketing success! Let me explain: From the top down, the bottom up, SEO key words should be used to see what your customers want in data fed source of volume levels in consumer categories. Then these specific demand products can be targeted from the real time customer data that web site and internet SEO key word statistics can provide, and reflects their customers seeking trends steering their purchasing dollars. This translates to the product lines then production floor, to be marketed and conveyed through the electronic format known as the internet that the information of customers came from! This closes a successful marketing loop and drives business success! Many successful companies are internet based. They have closed the loop on their niche.

All businesses should look at Search term volumes in the web as the most accurate feedback for their customers desires, build product names and descriptions around those key words, as the product is now fully matching to the market inquiries. This includes web site construction to follow, effective and descriptive content to follow, updated on a regular basis.

 

SEO. Search Engine Optimization

Definition: Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

Beyond the fundamental definition, SEO is also defined as having services that include:

  • Submitting Web Sites to search engines and establishing Search Engine accounts, including tools such as building and designing XML site maps to the search engines.
  • Defining initial site construction around search terms for successful customer volume levels
  • Utilizing organic assets such as domain name, keywords, meta descriptions, content, folder structure, page names, and the coaching of quality content with keyword attention in mind.
  • Navigational repetition and ease. Easy access, management, use of a web site will encourage the continuation to an inquiry.
  • Maintaining HTML, XHTML Transitional or strict, CSS, and other quality standards for code through validation such as W3C, so that all browsers work error free, and components of the web site are "as scripted". This requires the ability to clean up code to have zero errors!
  • White Hat SEO Practices such as 301 redirect for compilation of page rank to one domain, as well as preventing multiple domain name duplications, preventing hidden writing, excessive key wording, and many other practices that can cause you to be banned from the search engine.
  • Host Server settings, HTML Files, .htaccess files, assistance in training the company to follow SEO goals for ongoing improvement and success
  • SEO's should have webmaster capability for execution of News Feeds that refresh content and generate traffic, Log programs such as Word press, and the administration of such, and other supporting data.
  • SEO Domain Names selection advice is where it all starts. First, SEO Domain Name selection determines what you do, then through proprietary tools that are available to SEO developers, locate that perfect, yet available domain name that once you have it, you are the best online option in your industry over time with evolutionary development. This saves tons of money in useless names too! Quality, not quantity! It too has appreciable value.

With the opportunity to grow your business, ALL new web site efforts would be well served with an SEO Consultant. The amount of specialized knowledge can mean the difference from being found in as little as weeks in many cases, to years, and money spent on the wrong name, format, and layout.. I personally have structured over 50 personal web sites for myself from the ground up, to realize there was something in the beginning I wish I would have done. It takes a major overhaul to get it changed over. Start it right, with SEO...

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